Columbia, Missouri – What You Unexpect!

April 4, 2013

General Columbia

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After months of research and learning more about our destination, we are thrilled to unveil our new tourism brand…Columbia, MO – What You Unexpect!

Time and time again, visitors are delightfully surprised by what Columbia has to offer. From picturesque parks and clever cuisine to amazing art and superb shopping, visitors find that Columbia is ‘more than a college town’ and ‘surprisingly sophisticated.’

We like to think of Columbia as the cool neighborhood in a big city, with a young vibe, an active buzz and an engaged community. We’re also a friendly and welcoming community, with a thriving downtown and abundance of cultural opportunities.

Along with our new brand, we’re also launching a new marketing campaign. This campaign comes complete with our very first television commercial.

We are so excited to launch this new brand and hope you’ll join us in our enthusiasm. Now all you have to do is get planning your next Columbia visit. We promise it’ll be exactly what you unexpect!

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8 Comments on “Columbia, Missouri – What You Unexpect!”

  1. Knox Harrington Says:

    Horrible. Home of a research university, the first land grant school west of the Mississippi; place of the first journalism school, as by proxy the first marketing and strategic communications schools. And, then you use grammar like that! You had a huge wealth of information right down the road and this is what you came up with. I work in marketing and am a Mizzou grad and I would fire the person responsible for this. Shameful.

    Reply

  2. Bob Hart Says:

    Almost as bad as renaming Downtown to some gentrified crap like “The District.”

    Reply

  3. Fakedad Says:

    I can’t believe you guys got 60k to come up with this.

    Como: Home of crappy slogans.

    Reply

    • Fakedad Says:

      It would have worked if you’d put the little red squiggly line that spellchecker gives you whenever you try to type the word “unexpect”…….

      Reply

  4. Alastair Says:

    What a terrible phrase. It sounds like the kind of garbage that comes out of well-researched advertising corporations. There’s nothing unique or organic, interesting or desirable about this catchphrase. MASSIVE failure.

    Reply

  5. jcalton Says:

    This is what happens when you give people jobs that require them to seem like they are doing something: they do something just for the sake of keeping their job, not because it’s a good idea or a good use of our money, if it’s a public position–and it usually is.

    Reply

  6. rbounous Says:

    What a catchy way to get your attention! I love it! It’s fresh and up to date for the college scene. Since COMO is a college town, what better way to express it! Love the commercial. Keep up the great work!

    Reply

Trackbacks/Pingbacks

  1. A Complete Breakdown of COMO's Re-Branding Effort - Columbia, MOThe COMO Collective - April 5, 2013

    [...] use of COMO, and – of course – that commercial. All of which were officially released unleashed this week. After COMO’s last re-branding fiasco several years ago, it’s what we’ve come to [...]

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