After months of research and learning more about our destination, we are thrilled to unveil our new tourism brand…Columbia, MO – What You Unexpect!
Time and time again, visitors are delightfully surprised by what Columbia has to offer. From picturesque parks and clever cuisine to amazing art and superb shopping, visitors find that Columbia is ‘more than a college town’ and ‘surprisingly sophisticated.’
We like to think of Columbia as the cool neighborhood in a big city, with a young vibe, an active buzz and an engaged community. We’re also a friendly and welcoming community, with a thriving downtown and abundance of cultural opportunities.
Along with our new brand, we’re also launching a new marketing campaign. This campaign comes complete with our very first television commercial.
April 4, 2013 at 4:57 pm
Horrible. Home of a research university, the first land grant school west of the Mississippi; place of the first journalism school, as by proxy the first marketing and strategic communications schools. And, then you use grammar like that! You had a huge wealth of information right down the road and this is what you came up with. I work in marketing and am a Mizzou grad and I would fire the person responsible for this. Shameful.
April 4, 2013 at 11:05 pm
Almost as bad as renaming Downtown to some gentrified crap like “The District.”
April 7, 2013 at 12:55 pm
I can’t believe you guys got 60k to come up with this.
Como: Home of crappy slogans.
April 7, 2013 at 12:56 pm
It would have worked if you’d put the little red squiggly line that spellchecker gives you whenever you try to type the word “unexpect”…….
April 7, 2013 at 1:37 pm
What a terrible phrase. It sounds like the kind of garbage that comes out of well-researched advertising corporations. There’s nothing unique or organic, interesting or desirable about this catchphrase. MASSIVE failure.
April 8, 2013 at 4:12 pm
This is what happens when you give people jobs that require them to seem like they are doing something: they do something just for the sake of keeping their job, not because it’s a good idea or a good use of our money, if it’s a public position–and it usually is.
April 20, 2013 at 9:40 pm
What a catchy way to get your attention! I love it! It’s fresh and up to date for the college scene. Since COMO is a college town, what better way to express it! Love the commercial. Keep up the great work!